1. Information You Provide
When you visit or use our Services, including when you purchase merchandise or gift cards, you may provide us with certain personal information, such as your name, birthday, address, phone number, email address, personal preferences, payment card number, online and in-store purchase and ordering information, demographic information, responses to survey questions, questions and inquiries, and any other information you choose to provide. We may also collect information that you provide through our Services about people you know, such as your gift recipient’s contact information, to process your gift orders.
We also assign a customer identifier to you, which is associated with your email address, and/or payment card (represented by a token value) and purchase data (such as the items purchased, price, payment method, time and location of purchase). We may use this information for our own analysis to better understand our customers and improve our products and services, and if you have signed up for our promotional communications, for the purpose of tailoring offers to you based on your past purchases and inferred tastes and preferences. We continue to collect and associate purchase information for these same purposes over time, as you shop with us. If you have signed up for our promotional communications, your customer identifier may be contained in an email or postal offer that you provide for offer redemption.
We collect this information at various places on our Services, such as when you check out with your online or in-store order; communicate with our chatbot; subscribe to receive tailored email offers and SMS text messaging offers; participate in surveys; enter contests or sweepstakes; or interact with special-event or program offers. If you return or exchange merchandise, we may collect contact information, such as name and address, for identity verification and loss prevention purposes.
2. Information Your Devices Provide Automatically
When you interact with our Services, we obtain certain information by automated means, including the following:
a. Location Information
We may obtain information about your location when you access or use our Services: for example, via your browser information and other similar device, software, or browser attributes (like IP address), or our store locator page. For more details, please see “What choices do you have over how your information is used?".
b. Navigational Information
When you access our Services, your computer, phone, or other device may provide navigational information, such as browser type and version, service-provider identification, IP address, the site or online service from which you came, and the site or online service to which you navigate.
c. Device Information
We also may obtain information about the computer or mobile device you use to access our Services, such as the hardware model, operating system and version, identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on Apple devices, and the Advertising ID on Android devices, mobile network information, and website or app usage behaviour.
d. Cookies, Clear Gifs, Analytics, Device Identifiers, and Similar Technologies
To better understand how you interact with our Services, we may collect information using cookies, clear gifs (also known as web beacons, web bugs, or pixels), and similar technologies.
A cookie is a small amount of data that is stored by your browser on your device. It's used to do things like see how you navigate our Services and what you click on; remember you and your online purchases when you return; and recognize you and honor a special deal for you when you redeem one of our offers from a third party’s site. This helps us improve and deliver our Services, provide better customer service, tailor and improve your online experience, and tailor offers to you based on your unique tastes and a combination of your online and offline (e.g., in-store) interactions and purchase history.
A clear gif is a nearly invisible pixel-sized graphic image on a web page, web-based document or email message. It helps us do things like view the URL of the page on which the clear gif appears and the time the site, document, or email in question is viewed; and recognize you and honor a special deal for you when you navigate from a third party’s site to redeem one of our offers that may have appeared there. Clear gifs in emails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized or better online experience.
In addition to cookies and clear gifs, we may also use device identifiers, web storage, third-party provided analytics services, such as session replay services, and other similar technologies and services, to collect information about your interactions with our content and Services. Session replay services consists of an analytics application that allows us to capture and analyze your interaction with our Services to better identify and repair any technical errors and optimize our Services. Such technologies and third-party-provided services may observe or record your activities when using our Services, including movements, scrolling, visit duration, clicks, information typed, and other interactions.
To facilitate our Services, we use third-party service providers to assist us in providing you with communications and interactive experiences. When you interact or communicate with us, you are also interacting and communicating with or through our third-party service providers and their technologies (session replay, for example). These technologies, illustrated above, may be used to help us understand which of our interactive experiences online users like most; and to diagnose, troubleshoot, optimize, debug, rectify, and fix our Services. Cookies, clear gifs, session replay services, and similar technologies also allow us to associate your online navigational information and purchases and interactions (both online and offline) with personal information you provide (such as name, address, phone number, survey responses, and email address). We associate this information to deliver products and services to you; improve our business; transact business; and market our products and services through a variety of media like email, mobile advertising, and direct mail. See “What information do we share with, or disclose to, third parties and our sister brands?” for further information on how we share personal information.
For information about your options with respect to cookies, see "What choices do you have over how your information is used?" below.
3. Information Derived Through or Provided by Others
Affiliated entities, sister brands, vendors, social media networks, and advertising networks may provide us with, or supplement, information about you (with your consent where required by applicable law). We may use this information for a variety of operational or marketing purposes, such as to correct shipping information, market to you, deliver more relevant offers through customer insights, improve our business, and transact business.
4. Third-Party Analytics and Personalization Services
We may use third-party analytics services to analyze site metrics and performance, analyze our visitors' preferences, address technical issues, optimize our Services for better user experiences, and serve personalized content to you through the use some or all of the technologies described above, such as cookies, clear gifs, session replay software, and other similar technologies. For information about your options with respect to cookies, see "What choices do you have over how your information is used?" below.
One third-party analytics service that we use is Google Analytics. To learn more about Google Analytics and how to opt out, please visit "How Google uses data when you use our partners' sites or apps" located at www.google.com/policies/privacy/partners/ or https://support.google.com/analytics/answer/181881?hl=en.
5. Video Surveillance
We use video surveillance in our stores to record images for purposes related to ensuring and maintaining store security and public safety; addressing loss and fraud; and analyzing and improving store performance.
6. Job-Applicant Information
If you apply for a job or choose to complete an employment application online or at one of our stores, we’ll collect personal information as necessary to process the application: for example, your name, address, telephone number, email address, employment history and educational background. Please be advised that some employment applications may be automatically filtered from consideration through an automated processing system, for example, if the resume does not meet certain minimum criteria such as age. If you have any questions, please contact us as set out below. Please see the privacy policy that accompanies all applications for employment at our stores or visit www.bbwinc.com/privacy-policy, for more information about how we treat job applicant information.
7. How We Use the Information We Obtain
We also use the personal information we obtain through the Services to:
a. process your orders and returns;
b. deliver our Services;
c. facilitate payments and transactions;
d. create and manage your online account;
e. personalize your experience with content and offers that are tailored to your interests;
f. with your consent, send you or serve tailored information (including through email, direct mail, push notification, text messages, and digital advertising) about our products, services, and events that may be of interest to you based on your purchases and interactions (both online and in-store) and inferred tastes and preferences;
g. administer your participation in surveys and contests;
h. provide customer service and respond to your inquiries and requests; including through chatbot features;
i. enable you to post your content, such as comments, images or videos on our Services;
j. facilitate networks of online social activity centered around our products and services;
k. enable you to interact with third-party content, whether by linking to third-party sites, viewing their content within our online environment, or by viewing our content within their online environment;
l. better understand our customers and improve our products and Services, the manner in which offers are made on our Services, and the interactions and experience visitors have with our Services;
m. develop, market, and sell products;
n. manage and develop our business and operations and administer accounts;
o. diagnose, troubleshoot, optimize, debug, rectify, and fix our Services;
p. facilitate information security, and fraud monitoring and prevention;
q. protect us, our sales associates and others from error, negligence, fraud, theft, illegal activities, and harm;
r. create aggregated, pseudonymized or anonymized information for statistical purposes;
s. evaluate employment applications that are submitted to us;
t. respond to emergencies;
u. audit compliance with policies; and
v. comply with applicable laws.